Lama

(1978) a Jordanian Jewelry Designer who has been

designing and producing jewelry since 2000, she opened her first Art

Gallery & Jewelry shop in April 2004; holds a Bachelor’s degree in

Fine Arts, Two Diplomas in jewelry design & gemology from GIA in

addition to a Master’s degree in Product Design from Istituto Marangoni,

Milano- Italy.

The challenge that Lama has sought since her beginning is a delicate

marriage of design with emotion that is as broadly accessible as it is

enticing. Her body of work draws from a belief that modernism does not

mean minimalism, that contemporary does not forsake tradition, and that

the result carries an intimate view on art-to-wear. The designs often

temper delicate with rough, takes natural textures, and employs forms

and layers to engage and entice an observer’s imagination and emotions;

connecting the wearer to this foreign yet beautiful object that unites

with the skin creating warmth and uniqueness.

These references to nature, architecture and emotion reflect only hints of a

long visual & inspirational process that can be felt indirectly from

the visual merchandising to materials, display and ends up with

wrapping with handmade boxes & bags. Utilizing the simplest of

materials to create strong visual messages that completes the observers

experience.

Influenced by her family, with their long legacy in the arts, a major source of her motivation. Her mother opened the first private art gallery in Jordan in 1990, and her father, a political scientist with a passion for photography, guided her through her creative development. Lama grew up in Amman, lived in Milano, Bangkok and currently resides in between Amman & Barcelona.

Lama’s dream of transforming her forms to sculptures turned into reality

through a course of sculptures with Samuel Saldado, where she got rid of

details & turned to textures to satisfy her thirst for contrast.

Art, Architecture & Design stimulate Lama’s creative process through

attending art fairs & furniture shows such as Art Basel and Salone

del mobile amongst others.

Even though aware of how difficult it is to expand into the fashion capitals from Jordan, Lama is most keen on having all her production made in her Amman

workshop, where she trains & polishes skills. Employing people with

disabilities, out sourcing to underprivileged women & empowering

them financially.