Photograhy by Livin cool- Emanuele D'Angelo
(1978) a Jordanian Jewelry Designer who has been designing and producing jewelry since 2000, she opened her first Art Gallery & Jewelry shop in April 2004; holds a Bachelor’s degree in Fine Arts, Two Diplomas in jewelry design & gemology from GIA in addition to a Master’s degree in Product Design from Istituto Marangoni, Milano- Italy.
The challenge that Lama has sought since her beginning is a delicate marriage of design with emotion that is as broadly accessible as it is enticing. Her body of work draws from a belief that modernism does not mean minimalism, that contemporary does not forsake tradition, and that the result carries an intimate view on art-to-wear. The designs often temper delicate with rough, takes natural textures, and employs forms and layers to engage and entice an observer’s imagination and emotions; connecting the wearer to this foreign yet beautiful object that unites with the skin creating warmth and uniqueness. These references to nature, architecture and emotion reflect only hints of a long visual & inspirational process that can be felt indirectly from the visual merchandising to materials, display and ends up with wrapping with handmade boxes & bags. Utilizing the simplest of materials to create strong visual messages that completes the observers experience.
Influenced by her family, with their long legacy in the arts, a major source of her motivation. Her mother opened the first private art gallery in Jordan in 1990, and her father, a political scientist with a passion for photography, guided her through her creative development. Lama grew up in Amman, lived in Milano, Bangkok and currently resides in between Amman & Barcelona.
Lama’s dream of transforming her forms to sculptures turned into reality through a course of sculptures with Samuel Saldado, where she got rid of details & turned to textures to satisfy her thirst for contrast. Art, Architecture & Design stimulate Lama’s creative process through attending art fairs & furniture shows such as Art Basel and Salone del mobile amongst others.
Even though aware of how difficult it is to expand into the fashion capitals from Jordan, Lama is most keen on having all her production made in her Amman workshop, where she trains & polishes skills. Employing people with disabilities, out sourcing to underprivileged women & empowering them financially.